As a retailer you may have an excellent range of products at the right price and a loyal customer base only too willing to purchase them. Your supply chain appears efficient and the right stock is being despatched to your stores.
All of these positive factors can lead to nothing if the stock ultimately fails to make it onto the sales floor, which is alarmingly all too often the case. Orridge believes that by providing an impartial view of on-shelf availability it can empower its customers with possibly the most important information a retailer can have.
The On-Shelf Availability Service
An unannounced, stand-alone OSA audit provides the most authentic shopper's-eye view. You may be interested in the on-shelf availability of all products or, more typically, our teams will target a specific product range. This exercise is primarily designed to provide information, but action can also be taken to rectify any issues at the time and place they are identified.
Benefits of the Service
The first clear advantage of the OSA service is the information it provides. Do you have an issue in this respect? If yes, further activity can help to measure the impact of any positive action you're taking to address this. Other advantages include: -
- Increased customer satisfaction.
- Improved sales.
- Stores with stock management issues are identified.
- Stores become increasingly aware that OSA is a business priority.
How it Works
Initially a small group of stores is audited by Orridge. An individual operator or a small team is required making the exercise very cost-effective.
There are lower-cost options available, which work alongside a planned stocktake. These options do not provide the full benefits of a stand-alone approach, but they are very cost-effective and their effectiveness should not be underestimated.
A bespoke reporting suite is tailored to enable you to decide if a problem exists on a scale that needs to be addressed and, if yes, some suggestions for where to concentrate further effort.
After trialling we recommend a review meeting to assess whether the activity has met its objectives. The reasons for OSA issues are numerous, but with targeted activity based on reliable data action can certainly be taken to tackle them.